ATUMPAN THE TALKING DRUM

Bharti Airtel has merged with Millicom’s Tigo, the first of its kind in Ghana. With the merge, AirtelTigo will become the country’s second largest mobile operator. The new company AirtelTigo said on Tuesday, that the merger is also in a bid to increase share in the West African country where mobile phone use is one of the highest in Africa and competition for 37.4 million mobile phone users is fierce. South Africa’s MTN dominates with 47.5 percent of subscribers. Others include Britain’s Vodafone, Globacom of Nigeria and Sudan’s Sudatel Expresso. The National Communications Authority regulator granted conditional approval for the merger in September, following an agreement in March by the two companies to combine their operations. AirtelTigo will serve around 10 million subscribers with revenues close to $300 million, it said in a statement. (Reuters). Source:  techeconomy

Airtel and Tigo, leading providers of mobile telecommunication services in Ghana, today announced the launch of a joint brand that will advance their commitment to providing the best mobile and fixed telephony service and solutions to consumers and businesses. The talents, technologies and tactical expertise of Airtel and Tigo are now unified as AirtelTigo. At a staff durbar where the new brand identity was revealed, the CEO for the merged business, Roshi Motman, said the joint brand name and identity is a natural progression following extensive customer engagements. She said, "The combined name brings clarity and simplicity and continues on the brand journey of former Airtel and Tigo. Our new business is a combination of our strengths and positions us perfectly to bring greater value, deeper insights, and bigger and better solutions to all our customers,” she said.  In earnest AirtelTigo has started to integrate and harmonise their op

Employees of the newly merged Airtel and Tigo in the last Friday of October marked the climax of this years’ Breast Cancer awareness month with a sea of Pink dress-codes in solidarity with Breast Cancer survivors. The headquarters of both entities were vibrant and alive as employees created awareness on Breast Cancer Awareness month which was climaxed with a buffet lunch and fund-raising activities. The merged entity had a lot to celebrate given that they have over the years supported Breast Cancer campaigns by raising funds among themselves and supporting various institutions in creating awareness on early detection and caring for survivors. This years’ internal awareness campaign which builds on the successes of activities over the years, featured a month-long digital news portal updates to employees on the signs to look out for, how to self-examine and treatment options when such signs are reported for early medical attention. Employees were also sensitized agai